Terms and Conditions

Terms & Conditions for Cantu Curl Awards UK 2021

Website Usage Policy

Last update September 2021

1. About this website usage policy

1.1 Please read this Website Usage Policy carefully. It sets out important terms and conditions which apply whenever you access, browse or use this website at www.CANTUBEAUTY.co.uk (“Website”). In particular your attention is drawn to the sections on “your use of this Website” (clause 3) and “our liability to you” (clause 7).

1.2 We intend to rely on the terms and conditions in this Website Usage Policy and it is our intention that you will be legally bound by them when you use this Website. If you do not wish to accept them, please do not continue to use this Website.

1.3 We may occasionally change this Website Usage Policy by updating it on this Website. You should check from time to time when you access this Website to ensure you are happy with any changes.

1.4 We advise you to print and keep a copy of this Website Usage Policy for your future reference.

1.5 Our Terms of Sale set out additional terms and conditions which apply specifically in relation to your orders and purchase of products on the Website.

2. About us

2.1 This Website is owned and operated by Original Additions (Beauty Products) Limited, a company registered in England and Wales at Companies House (referred to in this Website Usage Policy as “us”, “our” or “we”). Our registered office is at Charter Building, Charter Place, Uxbridge, Middlesex, UB8 1JG, UK and our registered company number is 5094961. Our VAT number is GB242310316.

2.2 You can contact us by email at info@originaladditions.co.uk or by telephone on 0208 573 9907.

3. Your use of this Website

3.1 We have made this Website available in order to provide information about us and our products, to enable you to order our products, and to offer other features we make available on this Website from time to time. We do not give you permission to do anything with this Website except to browse its contents, place orders, and use those features.

3.2 You must take care not to do anything that could harm this Website or the computer systems which host this Website.

3.3 You must not use this Website in any way which is illegal or fraudulent.

3.4 You can purchase products through our Website without having to log-in, but to setup an account and be able to use some parts of the Website you will need to register and log-in using your unique log-in details supplied as part of the registration process (e.g. username, password). You are responsible for keeping your log-in details confidential and they should not be shared.

3.5 You should contact us as soon as possible if you believe that anyone has obtained your log-in details without your permission or if you become aware of any other breach of security on the website. We will not be responsible to you if there is unauthorised access to your log-in details or unauthorised orders on the website as a result of your log-in details becoming known by someone else, unless this is due to our own failure to take proper care.

4. Ownership of the Website

4.1 This Website and all the materials contained on it are protected by copyright or other intellectual property rights and they either belong to us or are licensed to us to use. Materials include, but are not limited to, the design, layout, look and appearance of the Website, images and documents on the Website, and all other content.

4.2 You may not copy, redistribute, republish or otherwise make the materials on this Website available to anyone else without our consent in writing, except that you may print or download materials from this Website for your personal non-commercial use provided that:

4.2.1 no materials are modified in any way;
4.2.2 no images are used separately from accompanying text;
4.2.3 our copyright and trade mark notices appear in all copies and you acknowledge this Website as the source of the material; and
4.2.4 any person to whom you provide these materials are made aware of these restrictions.

5. Information on this Website

5.1 All information we make available on this Website is given for general information and interest purposes only. Although we try to ensure that information is accurate and up to date, we cannot be responsible for any inaccuracies in the information. This clause 5.1 does not apply to details of your orders for products which we confirm to you as part of the ordering process on the Website, as detailed in our Terms of Sale.

5.2 Images of products on our Website are for illustrative purposes. We endeavour to ensure they are materially accurate but in some cases the actual products may differ from such images.

5.3 Certain information on this Website is obtained from third party sources and as such we cannot guarantee that any of that information is correct, accurate, complete, error free or up-to-date.

6. Linking

6.1 From time to time we may link to other websites which are not within our control. We are not responsible for those websites in any way. It is your responsibility to check the terms and conditions and privacy policy on any other website which you visit.

6.2 You may not create a hypertext link to this Website from another website [without our consent in writing] OR [unless you comply with the following:

6.2.1 links must be to the homepage of the Website at www.CANTUBEAUTY.co.uk ;
6.2.2 you may not create a frame or any other border around the Website;
6.2.3 the website from which you wish to link must comply with all relevant laws and regulations and must not contain content which may be considered to be distasteful or offensive; and
6.2.4 you must not imply that we endorse or are associated with any other website, product or service.

7. Our liability to you

7.1 For further information about your legal rights and how they may be affected by this Website Usage Policy, including this section on our liability to you, we advise you to contact your local Citizens Advice Bureau.

7.2 Nothing in this Website Usage Policy excludes or limits our liability (if any) to you in respect of:

7.2.1 personal injury or death resulting from our negligence;
7.2.2 fraud;
7.2.3 any matter in relation to which it would be illegal for us to exclude or limit or to attempt to exclude or limit our liability; or
7.2.4 your orders and purchases of products. Our liability to you in relation to orders and products is instead governed by our Terms of Sale.

7.3 We are not responsible to you for any losses you may incur which were not a foreseeable or obvious consequence of us breaching this Website Usage Policy – for example, if you and we could not have anticipated those losses before or when you access this Website or it was not obvious that those losses would result.

7.4 While we try to ensure that this Website is functioning correctly, this may not always be achievable. We do not guarantee that this Website will be available all the time or at any specific time (e.g. if our computer systems used to provide the Website are under repair or maintenance or are otherwise unavailable).

7.5 We take steps to try to ensure that this Website is free from computer viruses and other harmful computer programs. However, we cannot guarantee this due to the nature of the Internet. You are advised to use appropriate firewall and anti-virus software to protect your computer and data.

7.6 We do not guarantee that this Website will be compatible with all or any hardware and software which you may use.

7.7 We are not responsible to you for losses which you suffer due to any event beyond our reasonable control.

7.8 Our liability shall not in any circumstances include any business losses that you may incur, including but not limited to lost business data, lost profits or business interruption.

7.9 Except for the commitments we expressly make in this Website Usage Policy and any additional commitments arising out of your consumer rights granted by law, we do not make any other commitments or warranties about the Website.

8. Other information you need to be aware of

8.1 We will treat all your personal information that we collect in connection with this Website and/or your orders in accordance with the terms of our Privacy Policy.

8.2 We reserve the right to modify, withdraw, suspend or discontinue this Website or any functionality or feature on this Website at any time, for instance to comply with changes in the law or to add new features. We will try where possible to ensure that any changes do not reduce the quality of this Website.

8.3 All communications between us will be conducted in the English language. Any communications we send to you will be sent to the most recent e-mail address or postal address provided to us by you.

8.4 Neither of us intend that the terms and conditions of this Website Usage Policy will be enforceable by anyone except us and you by virtue of the Contracts (Rights of Third Parties) Act 1999.

8.5 English law applies to this Website Usage Policy. If any disputes arise between you and us in relation to this Website Usage Policy and you want to take court proceedings, you must do so in the English courts unless you are an individual consumer and reside in Scotland, Wales or Northern Ireland, in which case you may do so in the courts of the country in which you reside.

Original Additions (Beauty Products) Limited

Online Dispute Resolution:  //ec.europa.eu/consumers/odr/


Entrants to this competition must be aged 18 or over. Entrants must be UK residents (including Northern Ireland).

Employees and the immediate families of PDC Brands, their agents, or anyone professionally connected with this prize draw are not entitled to enter.

The contest begins on 16th September 2021 and closes at 9am BST on 4th October 2021 (entries).

The contest draw is free to enter.

All entrants consent to PDC Brands using their names and their submitted comments for any commercial and non-commercial purposes to be used in any medium worldwide. Entrants undertake to assign to PDC Brands the copyright in any comments submitted if requested by PDC Brands.

Entrants will be deemed to have accepted these rules and to agree to be bound by them.


The prizes are as follows:

Winner 1st place:

  • £5,000 cash prize*
  • 12-month paid Cantu Brand Ambassador role
  • 1 Year’s Supply of Cantu Beauty Products
  • Involvement in creating the looks for a magazine style shoot
  • Social media and content creation training
  • Goodies from our brand partners

You will not be charged for delivery of any of the prize, which will be made by Royal Mail or a local courier. Prizes will be sent out within two weeks of receipt of each winner’s address.

*The cash prize will be electronically transferred into the winners account within 30 days of the final winners being announced and the payment details received by PDC.

Runner up 2nd and 3rd places each:

  • £2,500 cash prize*
  • 12-month paid Cantu Content Creator partnership
  • 1 Year’s Supply of Cantu Beauty Products
  • Involvement in creating the looks for a magazine style shoot
  • Social media and content creation training
  • Goodies from our brand partners

You will not be charged for delivery of any of the prize, which will be made by Royal Mail or a local courier. Prizes will be sent out within two weeks of receipt of each winner’s address.

*The cash prize will be electronically transferred into the winners account within 30 days of the final winners being announced and the payment details received by PDC.

The promoter reserves the right in their reasonable discretion to substitute any such gift, prize or item with a gift, prize or item of equal value or greater. There are no cash alternatives to the prizes.


Upon entering the contest, you will be asked to give your postal address, which will only be used for delivery of your prize.

Winners will be announced at the live final on 25th November 2021, which will take place online. The winners must be available and will also be featured on the Cantu Beauty Instagram and Facebook pages, YouTube, or any Cantu Beauty blogs or channels. By entering the contest, you consent to your name being used in this way.

If any required information is not returned by a winner within five (5) working days of the notification correspondence, or if any notification is returned as undeliverable, then that winner’s Prize may be forfeited and an alternate winner may be selected at our sole discretion.

The winner will be required to sign an agreement outlining the deliverables of the Ambassadorship and expectations when representing the brand. There include:

Part of your prize is a 12-month ambassadorship with Cantu Beauty and below is a breakdown of the Scope of Work expected in the role.

Please review this and ensure that you are available for activities and where outlined the dates so far.

Important Notes: It is likely that dates will change, and more opportunities will arise as the year progresses. Cantu Beauty will always attempt to make you aware of these opportunities as soon as they arise, but we would be grateful for your flexibility when this occurs.

Please note that where extensive travel occurs, Cantu will cover the costs of travel and accommodation (if required) and these expenses would not be expected to come from your Cash Reward.

Cantu Brand Ambassador – Scope of Work (12 months)

  • Available to provide media quotes (once trained) and participate in influencer collaboration opportunities on an ad hoc basis.
  • Support up to of 5 styling workshops as a Cantu Ambassador
  • Potential to attend and shadow min. 1 shoot with celebrity hairstylist Dionne Smith**
  • Create monthly content (to be briefed by the brand) and share on own feed as an official ambassador (the brand will pay £250 per month for this)
  • Contribute the Cantu Curl Awards blog on our website (this will be co-written by our copywriter so don’t worry if writing isn’t your thing!)
  • Include ‘@CantuBeautyUK Curl Awards Winner 2021’ in all social media bios for 12-months
  • Organic sharing of Cantu initiatives, products and collabs across your social platforms where appropriate and briefed
  • Attend min. 3 Cantu events and offer promotional support when briefed
  • Contribute, promote or support monthly lives on our Cantu brand channels

**Subject to availability

Non-compete: During this partnership the 1st place winner will refrain from collaborating with the following core competitors of Cantu Beauty:

  • Shea Moisture
  • Palmers
  • Hask
  • ORS including Curls Unleashed
  • Cream Of Nature
  • As I Am
  • OGX
  • Keracare / Avlon
  • Revlon Realistic
  • Pantene Pro V Gold Series
  • Twisted Sista
  • Dark & Lovely
  • Eco Styler
  • Camille Rose Naturals
  • Sunny Isle
  • Africa’s Best
  • Imbue
  • Luster’s Pink
  • Urban Therapy
  • John Frieda
  • Maui Moisture
  • Umberto Giannini
  • Activilong
  • Aunt Jackie’s Curls and Coils
  • Devacurl
  • Mielle Organics
  • Design Essentials
  • Bouclème
  • Curls
  • The Mane Choice
  • Denman
  • Tangle Teezer
  • Vaseline
  • Dove
  • Aveeno
  • Nivea
  • Garnier
  • Astral
  • E45
  • The Body Shop
  • Brush With The Best / Felicia Leatherwood


You must have a valid address, and it is your responsibility to update us of any change in mailing address or email address.


Thursday 16 September – Open for contest entries

Monday 4 October 9AM – Contest entry deadline

Monday 11 October – Top 10 + Challenge 1 reveal

Wednesday 20 October – Deadline: Top 10 Challenge 1

Friday 22 October – Public vote opens: Challenge 1

Wednesday 27 October – Public vote closes: Challenge 1

Monday 1 November – Top 5 + Challenge 2 reveal

Friday 12 November – Deadline: Top 5 Challenge 2

Tuesday 16 November – Public vote opens: Challenge 2

Friday 19 November – Public vote closes: Challenge 2

Thursday 25 November – Winner & Runners Up Announcement