Textured Hair Pro-Training Initiative
The UK’s No.1 textured haircare brand*, Cantu Beauty is launching a nationwide training initiative to EDUCATE haircare professionals through a series of virtual Masterclasses.
The Textured Hair Pro-Training Initiative is the first step to ELEVATE the fact that inequalities are faced by Black and Mixed-Heritage communities daily when seeking hairstyling services. The initiative is designed to EMPOWER all stylists with tools and techniques to style and care for curly, coily and kinky hair.
*Source: IRI Total Textured Haircare category (client Defined), Value Sales, 52 w/e 31st December 2020 Total GB